Items for Final Short Answer Question

Use the following three ads and the following rate chart to answer your final exam questions.
Click any to enlarge.


Colorado Tourism Ad



























Liberty Mutual Ad

OPI Nail Lacquer

Rate card for Esquire magazine:

Outdoor examples

Follow jplamer's board Advertising: Outdoor on Pinterest.

Put your outdoor and ambient concepts into perspective

Use some free online tools to make your outdoor ideas realistic.

For example, check out the template images on these pages:

DesignBolts.com has several outdoor Photoshop files that allow you to insert your image into an actual setting. Check out their free downloads here.



GraphicHive.net



Several good, free Photoshop mockups





Here's a page that lists a collection of free templates, including t-shirts, stamps and... a print ad!

Print Ad Inspiration

AdsoftheWorld.com's Current Print Ads
AdsoftheWorld.com's Award-Winning Ads

Professional Stock Photography Sites

Using professional photos will make your ad look better. Even though the photos from these sites will have watermarks over the images, the photos still will look better than amateur photography.

Corbis.com
ComStock.com
GettyImages.com
National Geographic Images, ngsimages.com
Flickr.com (Use this site for larger images.)
Smugmug.com
vrnfy
CompFight.com

Magazines for Idea File

There are two  magazine "cutting stations" available at the Library Services Desk. They can be reserved for 2 hours. There is no guarantee that the magazines will be new/good/useful, or have any good ads left in them. The library does save as many magazines as they can, but you are expected to find magazines on your own -- so please do not rely on this source.

Reserve a station here.

Idiom and pun sources

ESL Idiom Page
IdiomSite.com
The Idiom Connection
UsingEnglish.com's Idiom Page

AdInk Advertising Club

All advertising students are welcome to participate in AdInk meetings and events. In fact, all students are welcome. This campus advertising club has many members who are IDM majors, broadcast majors, marketing majors and public relations majors.

Activities are announced in class and posted in Wells Hall outside the Intro to Media Advertising class room, room 232. You can also check AdInk's Facebook Group for updates on meetings.

AdInk's web site.

Advertising-Related Jobs and Internships

See my blog dedicated to this topic:

http://nwjobs.blogspot.com/